November 2016

Sales is Like Dating: You Can’t Trick Someone into Liking You

Vague introductory language like “I was doing some research on your company…” Auto-dialers. Calling from a “local” area code. Calling before 8:00 a.m. or after 5:00 p.m. Requests to participate in “a survey.” These are just a few of the most widely used tricks B2B sales teams have implemented over the years in attempts to engage customers. The thing is, though, sales is like dating: you can't trick someone into liking you. These tricks do the exact opposite of what you would expect. Instead of engaging, customers react negatively and it hurts your reputation and the company's brand. And in the rare instance that they do work in landing a meeting, a relationships that starts with a trick is not primed for long-term success and mutual benefit.