July 17, 2017

“I’d Love a Sales Experience!” Said No Customer Ever

In the B2B sales world, there’s endless talk about sales experiences. Webinars go on and on about creating sales experiences. Countless ebooks and whitepapers offer 11, 18 or 201 steps towards “shaping the sales experience you customers want!” Yet sales experiences are exactly what your customers do not want anymore. So what do they want?