4 B2B Business Development Strategies Rooted in Thoughtfulness
Business development (and business development reps, also known as BDRs) get a bad rap. They’re traditionally viewed as the cold callers; the... Read More
Why the First 120 Hours After a Deal is Signed Mean Everything
You crafted a personalized customer experience. You orchestrated real collaboration. You ensured everyone stayed on the same page, no matter when they... Read More
Featured on Sales Hacker: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience
In today’s B2B sales environment, the customer experience is everything. Master it and you’ll reap the rewards: shorter sales cycles, a more... Read More
How to Develop a Deeper Understanding of the Customer Decision Journey
It wasn’t long ago when a customer’s buying journey was a black box. After a call or meeting, sales teams had little-to-no... Read More
Your Customer Has Been Amazon-ified
Amazon is successful for lots of reasons that all contribute to a delightfully repeatable customer experience. This experience is scientifically fine-tuned from... Read More
3 Reasons Salespeople Need to Rethink How They Use LinkedIn
It’s difficult to imagine what the B2B sales universe would look like without LinkedIn. The professional social platform is an essential business... Read More
6 B2B Sales Chrome Plugins Worth Your While
We all spend a lot of time in our browsers. For nearly 60 percent of us, that means Chrome. But for all... Read More
How SDRs Can Engage and Develop Every Contact and Account
Remember when you made a phone call and someone picked up and listened? Or when you sent an email and someone replied?... Read More
How Do Account-Based Marketing and Account-Based Selling Work Together?
Account-based marketing and account-based selling. We’ve all heard of these concepts. They’ve been around for a while. Some of us in the... Read More
How to Drive Parallel Collaboration Throughout the Sales Cycle and Why It’s So Critical
Traditionally, sales cycles in the B2B world take on a linear feel and are in fact comprised of lots of mini sales... Read More