Insightful Analytics

 

Understand Your Customer’s Digital Body Language

Across all accounts, at all lifecycle stages


Insightful
. Smart Room analytics show account teams customer engagement at both the account and individual level. 

Actionable. Use analytics data to drive account planning and execution, optimize content, allocate resources and create truly personalized buying experiences for your customers.

Connected. Smart Room engagement behavior data flows directly into Salesforce, in real time. Nothing to hook up, no data entry required.

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The Customer Engagement Index

Every customer contact in a Smart Room gets a Customer Engagement (CE) score, indicating level of engagement. The CE score allows account teams to allocate resources and design personalized buyer journeys based on specific need. 

Factors determining the CE include: Smart Room logins, likes, comments, questions, chats, content views, frequency and more.

Want to learn more about how Smart Room analytics super-charge account-based selling?

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